Over $1 billion were invested in sports tech during 2015. Why? According to one speaker at a conference I attended in Boston last weekend, the sports industry had been so backward for so long that new and emerging technologies had [...]
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Since the advent of the Barclays Premier League 23 years ago, only five clubs have claimed its crown. Four of those – Manchester United, Chelsea, Arsenal and Manchester City – are today considered elite clubs. The odd one out is [...]
Exciting news - our Brandtix Sports App is now on available to download Apple App Store.
The Internet has been awash with reaction to the revelation last week that Arsenal’s army of Twitter followers have been largely responsible for four of the top five most-tweeted-about moments in 2015/16 Premier League matches. It’s long been known that [...]
It’s been an interesting couple of weeks for brands associated with the Barclays Premier League. First the competition announced that it would be adopting a ‘clean brand’ strategy from next season with seven main sponsors instead of a single title [...]
As football fans in the 21st century, we’re truly privileged to be able to watch two of the game’s greatest players weaving their magic on the pitch—and following last month’s addition to the Brandtix Sports Index of every player competing [...]
Legend has it that Bill Shankly, the celebrated Liverpool manager, never used to speak to his injured players. He would effectively write them off as irrelevant until they were fit and able to help his team once more—and according to [...]
Dele Alli’s magical goal against Crystal Palace at the weekend brought with it memories of Paul Gascoigne’s strike against Scotland at Euro ’96 and the comparisons between the two players that followed were perhaps inevitable. After all, both have strong [...]
You have to be mad to be a goalkeeper. It’s a well-worn phrase but considering it’s the position on a football field where mistakes are most likely to result in conceded goals and dropped points, you do sometimes wonder why [...]