Sports Revolution, the London-based international sports, media and digital marketing agency, has signed an exclusive representation deal with the pioneering Brandtix Sports Index – the sport’s industry’s first-ever global index for measuring the real-time brand value of athletes and teams.
Through its strong relationships with sports rights holders, brand owners and media agencies, Sports Revolution will now offer the additional insight and analytics of Brandtix, which can help brands better understand the true media value of their partnerships, and help rights owners realise the full potential of their media assets. Its exhaustive analysis of players, teams and fans ensures brands and rights holders can enter into commercial partnerships with added insight and confidence, building on the sponsorship and media expertise of Sports Revolution.
Brandtix generates its real-time insight by combining sporting performance data, social media statistics and prevailing fan sentiment. Powerful algorithm analysis combines these data points to deliver a unique picture of athlete or team brand value. Agencies, brands, sponsors, agents and rights holders can use these insights in a way that makes sense of modern sport in the social media age.
Antony Marcou, Chief Executive, Sports Revolution, said: “We are very excited about this new partnership. We work closely with sports clubs, rights holders and sponsors amongst others to advise on the best ways to engage with their audiences and therefore maximise value. Through Brandtix’s offering we are now able to add an extra layer of insight that agencies, clubs, rights holders and sponsors have not been able to use before. It gives them an even more detailed picture of the commercial partnerships they are seeking to value and execute.”
Jon Rosenblatt, Chief Executive, Brandtix, said: “Sports Revolution’s extensive network of relationships with clubs, agencies and advertisers, will give us valuable access to the parties who can derive most value from our pioneering brand analytics platform. Sports Revolution has extensive expertise and experience in sports media and marketing and are the perfect partner to help grow our offering in the UK and abroad. Our unique real-time insight gives brands and right holders actionable intelligence that helps them commercialise their assets. Sports Revolution are the ideal partners to make this happen. Social media has changed the game for commercial relationships in sport, making it more important than ever to look beyond the usual metrics and analyse the value that derives from sporting performance, social engagement and fan sentiment.”
About Sports Revolution
Sports Revolution is a fully integrated sports marketing and media agency, and the largest media rights owner in UK football stadia advertising. It uses its deep knowledge of sports media and fan behaviour to advise rights holders and brands on new ways to engage with and maximise the value of sports audiences. Through mobile, social media, stadium Wi-Fi and in-stadia screens, Sports Revolution works across all media, putting the fan at the centre of its strategy. It works for some of the biggest names in sport, including Barclays, Heineken, UEFA, ESPN and Sky, and has offices in the UK, Ireland, UAE, across Asia and Australia.