The Race Starts Now For Liberty Media and Formula 1

Bernie is no more. After forty years controlling one of the world's most glamorous sports, Formula 1 is to be managed by three highly experienced executives in Ross Brawn (ex chief of Mecedes and Ferrari ); ESPN's Sean Bratches and [...]

By | January 27th 2017|0 Comments

Is it time for football clubs to embrace a new way of thinking?

This weekend in the EPL the power of Merseyside and Manchester go head-to-head. Everton entertain Manchester City, while Liverpool make the daunting trip to Old Trafford. During research conducted for Sky Sports this week, (http://www.skysports.com/football/news/11096/10724872/are-liverpool-and-everton-bigger-than-manchester-united-and-city), an interesting fact was shouted [...]

By | January 13th 2017|0 Comments

Expect a Desert Storm in F1 – But There’s Still Only One Champion Off Track

This weekend's final F1 race of the season is likely to be epic. The ice-cool German against the ruthless Brit, both desperate to be made 2016 Champion. With all that said, Lewis Hamilton's social following is so far ahead of [...]

By | November 25th 2016|0 Comments

EPL – 10 Games In. 10 Amazing Facts!

  Since the start of the season: Stoke City FC have had the highest increase of new social followers than any other club (+15%); although Manchester United continue to dominate with 95M followers, 3.3M of them joining within the last [...]

By | November 4th 2016|0 Comments

It’s a whole new ball game for smart thinking brands

Apart from being professional football players, what have Paul Pogba, Cristiano Ronaldo, Lionel Messi, Mesut Ozil, Neymar, Antoine Griezeman and Cesc Fabregas all got in common? They each acquired more social followers this week than the clubs that they play [...]

By | October 28th 2016|0 Comments

The Power of the Virtual World in Football

I don't want to talk about the England FA situation in today's blog, but focus on the positives in football, and highlight the beautiful game as a global entertainment spectacle for the world over. Yesterday, I was fortunate enough to [...]

By | September 30th 2016|0 Comments

Brand value index for footballers shows just how much individuals are worshipped

Last week, The Drum published an article on the brand value that Premier League footballers possess, and how that value has changed since the start of the new Premier League season. The article was based on the Brandtix sports index, which measures the brand [...]

By | September 8th 2016|0 Comments

How Manchester United’s Paul Pogba transfer rewrote the rules of sports marketing

From an announcement in the middle of the night, to a rap video featuring a social media star, the unveiling of Paul Pogba by Manchester United broke new ground. The football transfer ritual is a familiar one in the weeks [...]

By | September 8th 2016|0 Comments

Brandtix and Sports Revolution announce ground breaking UK Partnership

Sports Revolution, the London-based international sports, media and digital marketing agency, has signed an exclusive representation deal with the pioneering Brandtix Sports Index – the sport’s industry’s first-ever global index for measuring the real-time brand value of athletes and teams. [...]

By | July 19th 2016|0 Comments

Sentiment & Soccer

People love sport. Perhaps it’s the latent early-human instinct in us that made us group into tribes and fight little wars. But even the people who say they hate sports know who won or lost the big game. It’s a [...]

By | July 14th 2016|0 Comments