The Power of the Virtual World in Football

I don't want to talk about the England FA situation in today's blog, but focus on the positives in football, and highlight the beautiful game as a global entertainment spectacle for the world over. Yesterday, I was fortunate enough to [...]

By | September 30th 2016|0 Comments

Brand value index for footballers shows just how much individuals are worshipped

Last week, The Drum published an article on the brand value that Premier League footballers possess, and how that value has changed since the start of the new Premier League season. The article was based on the Brandtix sports index, which measures the brand [...]

By | September 8th 2016|0 Comments

How Manchester United’s Paul Pogba transfer rewrote the rules of sports marketing

From an announcement in the middle of the night, to a rap video featuring a social media star, the unveiling of Paul Pogba by Manchester United broke new ground. The football transfer ritual is a familiar one in the weeks [...]

By | September 8th 2016|0 Comments