It’s been an interesting couple of weeks for brands associated with the Barclays Premier League.
First the competition announced that it would be adopting a ‘clean brand’ strategy from next season with seven main sponsors instead of a single title sponsor. Two partners, EA SPORTS and Nike, have already been announced, with the other five to be revealed soon.
Then the ongoing ticket price debate between fan groups and clubs took a new twist with the Football Supporters’ Federation, encouraged by the reaction to Liverpool fans’ recent protest at Anfield , suggesting that club sponsors could be targeted as part of the group’s campaign for affordable away tickets.
One thing’s for sure: whether you’re a brand that aspires to be associated with a major sporting entity—be it a player, team or competition—or one that already is, you can’t afford to take your eye off the ball.
This was very much at the forefront of our minds when we developed the Brandtix Sports Index.
The BSI provides a unique and comprehensive, real-time database of Barclays Premier League and UEFA Champions League players, including complete, Opta-supplied on-pitch performance details and a full complement of social media metrics.
Its innovative method of ranking players based on a combination of their sporting performances and social media appeal provides an insights-driven overview of how each athlete’s brand value is affected by events on and off the pitch.
However, it’s the platform’s powerful analytics and ability to drill down to the tiniest level of granularity that provides the most assistance to brands trying to identify player sponsorship opportunities and monitor established partnerships.
Its forensic, real-time examination of every player’s social stream provides an unparalleled understanding of each athlete and their fan base. Insights delivered through analysis of keywords (are there discussions of the brand itself or topics relevant to the brand?), emotionality and sentiment (are views positive or negative and how passionately are they expressed?), location (are fans from a market targeted by the brand?) and other key data arms potential and existing sponsors with everything they need to make the right decisions.
Whether brands are searching for tailor-made brand ambassadors, identifying time-sensitive opportunities, measuring the success of athlete-led campaigns or mitigating crises before they cause harm, the Brandtix Sports Index provides game-changing intelligence.
You can bet there are some companies associated with the Premier League right now that would give anything for a glimpse into the future!
To find out more about how the Brandtix Sports Index can help you find the perfect player to represent your brand, visit our website or email us at firstname.lastname@example.org.
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